Faith-centered coaching for women tired of feeling controlled by food and emotions, ready for freedom.
Truth Over Trend helps women move beyond generic health advice by exploring the connection between digestive symptoms, stress eating, stress, and their body's individual needs.
The A.I.R. Framework is the coaching model that guides every client through Truth Over Trend Bio-Individuality Coaching.
While the framework is presented in three stages, it is not linear. Clients continue applying each stage throughout their lives.
Awareness. Interrupt. Redirect.
Awareness is the foundation of transformation. This stage focuses on education and learning to understand what the body is communicating.
The first thirty days of coaching intentionally emphasize awareness because understanding creates the foundation for lasting change.
Once awareness begins to grow, clients learn to intentionally interrupt existing physiological and behavioral patterns.
Interrupts may include lifestyle strategies, environmental changes, physiological support, movement, prayer, habit disruption, or other individualized approaches.
The goal is not perfection. The goal is intentional interruption that creates space for healthier patterns to develop.
Redirect is where new patterns become intentional habits. Clients learn to replace old responses with healthier choices that better support their body, mind, and heart.
Redirect is not about willpower. It is about applying awareness, continuing intentional interrupts, and making informed decisions that align with long-term stewardship.
Health is not one-size-fits-all. Your body is communicating something. Learning to understand that communication creates hope that is within reach.
Prefer to Start on Your Own?
A simple seven-day workbook designed to help you slow down, notice patterns, and begin understanding what your body may be communicating.
Hi, I'm Jackie Lamb, founder of Truth Over Trend.
I've spent nearly 20 years working in healthcare, including seven years as a functional medicine coach. But my understanding of health hasn't come from professional experience alone. I've also spent much of my own life navigating complex health challenges, searching for answers, and learning how easily the pursuit of health can become overwhelming.
For years, I tried diets, supplements, protocols, routines, and many of the approaches promoted within the wellness world. Some were helpful, some weren't, and none could replace learning to understand my own body, recognize its patterns, and make thoughtful decisions based on what it was actually communicating.
My faith has also shaped the way I view health. I've learned that caring for the body matters, but health was never meant to become our identity or consume our lives. For me, genuine change began when I stopped chasing perfect control and started approaching my health with greater truth, humility, and stewardship.
I created Truth Over Trend because I want women to feel heard, ask better questions, and become more confident participants in their own health. I bring professional experience, personal understanding, curiosity, and faith into the way I support each woman.
Rooted in truth. Guided by Christ.
Truth is the Living Word of God.
Someone does not have to believe in God, Jesus, or have any particular beliefs to work with me. I obtain written consent for prayer and Bible reading in our work. If someone doesn't want it, we don't have to do it.